As a blogger, I am always baffled by what posts go viral and which ones hear crickets. There are times when I will create something that I truly believe to be the most mind-blowing amazing creation, and you wonder if anyone even saw it. And other times when you throw something up that took 10 minutes to make, and are blown away by the response you receive. I decided to do some fun research.
I asked some well known sewing friends to share their highest traffic posts of all time in an effort to research this very question.
What makes a Post Go Viral?
We all know Pinterest was a game changer for content creators, and we have learned to change the way we take post photos to reflect this (portrait, not landscape – background color research, etc.). But beyond that, what were the key factors in these posts that encouraged people to share it via Social Media with their friends. Were there similarities in these high traffic posts that I could pinpoint as popular public content?
Here is what they shared, and might I add – we had a good laugh over some of them. And be sure to keep on scrolling to see what we learned from this!
The Highest Traffic Blog Posts of All Time – 34 Blogger Round Up
- Quick Envelope Pillow – Rae Gun Ramblings
- Maternity Sewing Round Up – luvinthemommyhood
- Easy Napkin Tutorial – Go To Sew
- Christmas Stocking Round Up – Imagine Gnats
- Summer Shorts – Caila Made
- Tile Coaster Tutorial – The Cottage Mama
So, what did I learn?
Sharability – Mashable researched this very same topic, and came up with sharability. And I must agree. Every single post listed above reaches across mass audiences. None of them are involved sewing posts, but rather simple and easy for the woman on the go. Or posts that most people feel they can achieve, or at least try.
Round Ups – Why do people love round ups? Because it is a wealth of information all in one place. No need to search over and over again for various skirts, but ‘Pin’ the Skirt Round up and you can reference it any time you want.
Easy – As mentioned in sharability above, people want to know that they can indeed achieve the product. Long, drawn out, complicated posts are good for some – and certainly teach many techniques. But the average person is not relating to that content.
Holidays – People love holiday related content. Why? Because it is the one time of year that everyone pulls out their ‘crafty gene’. Handmade holidays are always a favorite, and Christmas decorations and Halloween Costumes often yield great results for google searches.
Skirts & Purses – Skirts & purses are something everyone wants. Not just mothers, there is no age limit for a woman wanting to make a skirt or purse. You can always use them, give them, and feel comfortable wearing them no matter what size. They reach across all demographic borders.
Hair Accessories – Really? I had no idea. But I guess when you think about it, everyone feels like they can make a hair bow or felt flower. You don’t need a lot of experience on the sewing machine typically. You can sell mass quantities of them at Craft Fairs, give them as Baby Shower presents, and adorn your lovely daughter or granddaughters with them. Everyone loves a good hair accessory tutorial.
Filling a Void – When you actually find something to create, that has not been made before and people are google searching regularly, it will find its way to the top. Regardless of picture quality, and all of the other criteria. Finding a niche that hasn’t been filled is a way to make any business shine and stand out, and the same goes for blog content.
But what it really comes down to, is luck. The right person sees it and shares it, and you are suddenly in business. I can’t tell you how many times I have followed what I thought were the correct viral content ‘rules’ – and still heard crickets. There really is no magic formula that you can plug in to make your post a success.
All you can do is be yourself, and share what you love.
Trying to follow a specific set of rules is only going to make you unhappy in the end. Sharing what you love will bring joy, regardless of whether or not it goes viral. If growing your traffic is a goal, then be smart about it and educate yourself on what makes a blog ‘shine’. From photos, to content, to engagement – there are loads of resources out there to help you along your way.
But as for making your blog post viral? Please, let me know if you ever do figure that out.
Some of them are from the beginning of the blog’s life, with old, bad photos. Some of them are totally random, like the food posts. And some of them actually are quite good. But any which way, they are a lot of fun to look through!
Thanks so much for stopping by, and until next time…